{"id":864,"date":"2022-03-11T22:38:06","date_gmt":"2022-03-11T20:38:06","guid":{"rendered":"https:\/\/www.wasaline.com\/?post_type=portfolio&#038;p=864"},"modified":"2022-07-31T22:43:34","modified_gmt":"2022-07-31T20:43:34","slug":"key-flag-awarded-to-the-new-ferry-aurora-botnia-of-wasaline","status":"publish","type":"portfolio","link":"https:\/\/www.wasaline.com\/en\/portfolio-item\/key-flag-awarded-to-the-new-ferry-aurora-botnia-of-wasaline\/","title":{"rendered":"Key Flag awarded to the new ferry Aurora Botnia of Wasaline"},"content":{"rendered":"<div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow   avia-builder-el-0  el_before_av_textblock  avia-builder-el-first   container_wrap fullsize'  ><div  class='avia-slideshow av-l0m7bibs-7be5a105d807750e8ffbcb1196295f35 avia-slideshow-featured_large av_slideshow_full avia-slide-slider av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied   avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 42%;'><li  class='avia-slideshow-slide av-l0m7bibs-7be5a105d807750e8ffbcb1196295f35__1  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-544 avia-img-lazy-loading-not-544\"  src=\"https:\/\/www.wasaline.com\/wp-content\/uploads\/2022\/07\/AuroraBotnia-1500x630.jpg\" width=\"1500\" height=\"630\" title='Aurora Botnia' alt='Aurora Botnia'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.wasaline.com\/wp-content\/uploads\/2022\/07\/AuroraBotnia.jpg 1500w, https:\/\/www.wasaline.com\/wp-content\/uploads\/2022\/07\/AuroraBotnia-300x126.jpg 300w, https:\/\/www.wasaline.com\/wp-content\/uploads\/2022\/07\/AuroraBotnia-1030x433.jpg 1030w, https:\/\/www.wasaline.com\/wp-content\/uploads\/2022\/07\/AuroraBotnia-768x323.jpg 768w, https:\/\/www.wasaline.com\/wp-content\/uploads\/2022\/07\/AuroraBotnia-705x296.jpg 705w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div><\/li><\/ul><\/div><\/div><div id='after_full_slider_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-864'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-l0m7agdv-eb2bd83ea81e23e13c5214f8f974b182 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: right;\"><em>NLC Ferry Ab Oy\u00a0 \u00a0I\u00a0 Pressrelease\u00a0 I\u00a0\u00a0 11.3.2022<\/em><\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l0m79yc4-2c4e2a76b69f54f24c9f6aea3d748d8d\">\n#top .av-special-heading.av-l0m79yc4-2c4e2a76b69f54f24c9f6aea3d748d8d{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-l0m79yc4-2c4e2a76b69f54f24c9f6aea3d748d8d .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l0m79yc4-2c4e2a76b69f54f24c9f6aea3d748d8d .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l0m79yc4-2c4e2a76b69f54f24c9f6aea3d748d8d av-special-heading-h2 blockquote modern-quote  avia-builder-el-2  el_after_av_textblock  el_before_av_textblock '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Key Flag awarded to the new ferry Aurora Botnia of Wasaline <\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<section  class='av_textblock_section av-l0m7b036-373014d61b4cb22e8e4f1259c1858c36 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>The Association for Finnish Work has awarded the Key flag symbol to the new vessel Aurora Botnia recognition of a product made in Finland. Aurora Botnia started its traffic between Vaasa in Finland and Ume\u00e5 in Sweden in August 2021. It was built by Rauma Marine Contructions in Finland and is over 80% domestic made.<\/strong><\/p>\n<p>The Key Flag is a sign of Finnish work. The symbol can be awarded to a product that has been made in Finland. In addition, the right to use Key Flag Symbol can be awarded to products with a minimum domestic content of 50 per cent of its break-even cost. The calculation takes into consideration all costs related to the product.<\/p>\n<p>\u201cAurora Botnia was built in Finland. We are also proud that many Vaasa-based companies have been involved in the construction, such as W\u00e4rtsil\u00e4, Danfoss, ABB and WeTech. It is important for us to emphasize that the ship is Finnish, so we wanted to apply for the Key Flag so that it would also be visible in our marketing\u201d, says Peter St\u00e5hlberg, Managing Director of Wasaline.<\/p>\n<p>The Key Flag symbol is very well known in Finland. According to a study conducted by the Association for Finnish Work, practically all Finnish consumers and business executives know the Key Flag symbol. The majority of Finns (75%) also state that the Key Flag symbol has a positive impact on their purchasing decisions. Approximately half of the Finnish population associate the symbol with responsibility.<\/p>\n<p>Marketing Manager <strong>Reetta Mentu<\/strong> of the Association for Finnish Work states that people regard buying domestic products as a way of influencing society and a responsible value choice that contributes to Finnish competitiveness and prosperity.<\/p>\n<p>\u201cConsumers associate the Key Flag symbol with a positive image of domestic quality, reliability, safety, responsibility and employment. With the Key Flag symbol, companies can communicate important values to their customers and other stakeholders. 92 per cent of companies that have been awarded the Key Flag symbol state that the symbol supports the sales of products and services,\u201d explains Reetta Mentu.<\/p>\n<p><strong>Further information<\/strong><\/p>\n<p>Catarina Fant, Director, Brand &amp; Communications, tel. +358 46\u00a0921 5811, <a href=\"mailto:catarina.fant@wasaline.com\">catarina.fant@wasaline.com<\/a><\/p>\n<p>Reetta Mentu, Marketing Manager, the Association for Finnish Work, tel. +358 50 561 5030, <a href=\"mailto:reetta.mentu@suomalainentyo.fi\">reetta.mentu@suomalainentyo.fi<\/a><\/p>\n<p><em><strong>Wasaline<\/strong> is the northernmost shipping company that transports passengers and cargo daily between Vaasa, Finland and Ume\u00e5, Sweden. Wasaline\u2019s new vessel, Aurora Botnia, is the most environmentally friendly passenger ferry in the world. For more information: <\/em><a href=\"http:\/\/www.wasaline.com\"><em>www.wasaline.com<\/em><\/a><\/p>\n<p><strong><em>The Key Flag symbol<\/em><\/strong><em> is a mark of origin awarded to products made in Finland and services produced in Finland. The Key Flag symbol is carried by around 5,000 different products, product groups and services. <\/em><a href=\"https:\/\/suomalainentyo.fi\/en\/services\/key-flag\/\"><em>https:\/\/suomalainentyo.fi\/en\/services\/key-flag\/<\/em><\/a><\/p>\n<p><strong><em>The Association for Finnish Work<\/em><\/strong><em>\u00a0endeavours to increase the appreciation of Finnish work and to further the success of Finnish work. Our duty is to promote employment in Finland. <\/em><a href=\"http:\/\/www.suomalainentyo.fi\/en\/\"><em>www.suomalainentyo.fi\/en\/<\/em><\/a><\/p>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":544,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[35],"portfolio_entries":[32],"class_list":["post-864","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","tag-press-en","portfolio_entries-press-3"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-04-22 01:43:25","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"portfolio_entries","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.wasaline.com\/en\/wp-json\/wp\/v2\/portfolio\/864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wasaline.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.wasaline.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.wasaline.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wasaline.com\/en\/wp-json\/wp\/v2\/comments?post=864"}],"version-history":[{"count":2,"href":"https:\/\/www.wasaline.com\/en\/wp-json\/wp\/v2\/portfolio\/864\/revisions"}],"predecessor-version":[{"id":866,"href":"https:\/\/www.wasaline.com\/en\/wp-json\/wp\/v2\/portfolio\/864\/revisions\/866"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wasaline.com\/en\/wp-json\/wp\/v2\/media\/544"}],"wp:attachment":[{"href":"https:\/\/www.wasaline.com\/en\/wp-json\/wp\/v2\/media?parent=864"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wasaline.com\/en\/wp-json\/wp\/v2\/tags?post=864"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/www.wasaline.com\/en\/wp-json\/wp\/v2\/portfolio_entries?post=864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}