NLC Ferry Ab Oy | Press release | 12.06.2026
Wasaline’s Aurora Botnia introduces new visual elements from Stena Line
Wasaline has carried out a visual update of its vessel Aurora Botnia following Stena Line’s acquisition of the company. As part of the changes, the ship’s funnel has been painted in Stena Line’s characteristic red colour and fitted with the well-known S emblem.
New elements have also been added along the vessel’s sides, including a new slogan and Stena Line’s signature green wave design, highlighting the new ownership structure and the strengthened collaboration between the companies.
Despite the new visual elements, Wasaline will continue to operate under its own brand, maintaining the same identity, service and customer promises as before. Through the acquisition, Wasaline has also gained strengthened resources and a solid platform for future development.
– Everything has exceeded expectations and operations continue as before. Neither staff, passengers nor freight customers notice any difference. Our focus on service and food is a key part of our brand and will remain unchanged. At the same time, we are proud to be part of Stena Line and look forward to developing together and becoming even stronger in the future, says Peter Ståhlberg, Managing Director of Wasaline.
About Wasaline
Wasaline operates the daily ferry service between Vaasa in Finland and Umeå in Sweden. The crossing is the northernmost year-round international ferry route in the world, serving both passengers and freight.
The modern hybrid ferry Aurora Botnia is powered by biogas and batteries. The Key Flag has been awarded to the ferry as a symbol of Finnish work. Wasaline is part of Stena Line.
